Sales letters have been an integral part of the business/customer relationship for as long as printing presses and the postal service have existed. The invention of the Internet hasn’t changed that, except that there is a better, faster and cheaper way to connect with the customers – via email.

As with any other type of job, you need the right tools to be successful with email sales letters. There is more to it than just having an email account and an email client. In fact, there is a great deal more to it!

There are many different ways to construct an email. However, because of the amount of research that has been done in email marketing, we know which type of construction works best these days.

There has been a great deal of information published about the importance of headlines on sales pages. In this chapter we discuss their importance, and show you how to write captivating headlines for your emails.

Personalization is key in email marketing. An email that does not address the recipient by name will most likely not be read, and at the very least, will most likely not get your desired action. 

After the greeting and the first paragraph, you have set the stage for the rest of your sales email. Of course, its bad to jump from one topic to another. That will confuse the reader and potentially turn them completely off.

You may think that closing a letter is simple. Closing a personal letter is simple. Closing a sales email, which is intended to have a personal feel to it, isn’t simple at all. Obviously, you will sign your name at the bottom. You may also provide contact information and a link to your website. That actually is simple. The hard part is the closing paragraph.

Writing a sales email is one thing. Sending the email is something altogether different. Despite laws that are designed to protect cybercitizens from spammers, spammers still abound. They risk fines, and even jail time, yet they persist in spamming cybercitizens.

Here are a few more tips to help you out with your sales emails!

Email marketing is a world of its own, and the concepts that work and do not work are constantly changing as users become savvier. Be sure that you keep up with the latest email marketing techniques, and don’t be afraid to try new things.