How To Optimize Your Landing Pages

Landing pages are simply web pages where visitors are directed to whenever they click a result in a web search or whenever they click a web ad. For affiliate marketing, landing pages would refer to the web page where you, as a merchant, would want your potential customer to be directed after clicking your ad on your affiliate website.

Landing Page Success Tips

If you want to achieve something more from your online business, the following tips will help you create successful landing pages that convert visitors into subscribers.

Tip #1 Free Offer

Offer a freebie in exchange for your visitor’s email address. I very much endorse this method of building your mailing list. You can offer a special report or a sample of your paid product to your visitor in exchange for their details such as name and email address.

Tip #2 Entice Your Visitors

The landing page must be written professionally. When writing your page, treat it as if you are writing a sales letter.

While you are not necessarily making a hard sale or try to get someone to buy your product upfront, being able to entice your visitors to give their details to you is just as important as selling.

Tip #3 Keep Your Landing Page Simple

Other than your opt-in form and perhaps important disclaimers and terms, there shouldn’t be any other links on your landing page. You need to focus on getting those email addresses on your landing page.

How To Optimize Your Landing Pages

Tip #4 Explain The Benefits Of Your Free Offer

Rub in the benefits of the freebie you are offering more than a mere subscription to your newsletter. You should focus most of the attention of the letter on encouraging your prospective visitor to download your free offer.

Later, you gently remind your prospect that he or she has nothing to pay but just merely subscribe to your newsletter in exchange for the freebie.

How To Grow Your Email List Fast

Your squeeze page, also known as a landing page or “opt-in” page is your most powerful tool for building a list fast. It is a simple page consisting of a headline, sub-headline, benefits, image of your free gift, and an opt-in box.

Your headline is the most important component of your squeeze page. It has to be bold, striking, and able to catch your reader’s attention at first glance. If you don’t catch them within the first few seconds you’ve lost your lead.

The sub-headline is meant to re-enforce the message of your headline. It usually has a smaller font size but bold enough to encapsulate the message of the headline further.

After the headlines, the benefits are displayed. You have to demonstrate why your readers should give their precious information to you. The benefits should talk about what is offered in the free gift that you are giving them.

How To Optimize Your Landing Pages

An image of your free offer such as an e-book or video cover will improve conversions (the percentage of people who sign up to your list), hence should be included in your landing page.

Finally, your opt-in box comes last. You can get the code for your opt-in box from your email auto-responder service. The opt-in box usually consists of a call to action, name and email input box, and a sign-up button. One of the commonly used call to actions would be “Get instant access” or “Download now”.

In short, apply these good landing page practices and you will soon start to see your list build up really fast. Remember to test and tweak your landing page to ensure maximal conversions of you’ll be potentially leaving lots of money on the table.

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