You’ll find hundreds of articles online about building quality links, including some I wrote myself. (Search our site for them). There’s a lot of emphasis on quality when it comes to backlinks. These quality links aren’t easily acquired, they’re on high authority websites, and there’s plenty of related content that matches your services, store, or website.
My best method for obtaining links is to keep a few things in mind when I create the copy:
- Did I empower anyone or make them feel important or emotional?
- Is there a reason why people would want to share, link to, or mention my content?
- Have I provided a good solution?
- Is there anything unique, different, or special about how I present this content?
- What am I better at explaining, illustrating, or giving examples of?
- What have I done to make it easy for people to share and link to this stuff?
- Do I advertise it in a way so that it is seen by people who can give me quality backlinks?
Protecting your site as Google updates involves focusing on quality over quantity. The focus on quality can help you continually attract relevant readers through external referring sites, as well as convert them into customers, engaged readers, and provide you with a new source for social media traffic.
This is a framework that will help you understand what quality links are. Link relevancy and usefulness are essential for ranking your content. Understanding how it works can help you make the most of your resources.
What is the expected conversion rate for visitors?
If someone suggests a link campaign to you, an easy way to judge its usefulness can be by asking yourself how likely it is that their visitors will become customers? Obviously, this isn’t an accurate measure. In other words, I’m just looking to get a rough estimate. This is a quick, handy way to determine if a link is useful or not.
Look at the types of links that those sites have. If they have good inbound links, that’s awesome. You should probably back out if they mainly build links from obvious schemes. Look at their outbound links next. Do their links point to shady or irrelevant content? If they do, stay away.
Please don’t pay for links. My suggestion is simply to ask yourself if you would be willing to pay money to advertise on that website. In case you answered yes, put a value on it and think about why you would pay that much.
Traffic isn’t the most important metric
The majority of sites do not send traffic. There are many quality web pages that do not have high PageRanks (or whatever you would like to use to rate their quality). Some websites show a low level of quality at a glance. But, having relevance and being a part of a good community is a different kind of power, though. It’s important to be associated with topics that are relevant to your interests. You may not get a lot of traffic from these communities, but that’s fine.
The other day, I spoke with some friends and we talked about identifying good links. Relevance was defined by one of them as having to do with word matching, so people should think semantically when determining relevance.
He suggested linking a recipe site for Indian food to a travel site because Indian food and traveling to India go together. Several people agreed with this. Still, I don’t agree with this kind of semantic relevancy.
You can estimate the value of a “semantic relevance” link with a thumbnail estimate, for instance, to predict the conversion rate of traffic. And if it does convert, it must be a good link. The link is not a good link if it does not have the potential to convert. What is the reason? Take the Indian recipe site for example. Is it likely a person who visits a recipe site will purchase a flight to India? Is it likely people who visit recipe sites will buy cookbooks? That answer reflects what I like to think of as the relevance of visitors’ intent.
Getting traffic is good, right?
An additional relevant link rule is that a good link drives traffic. I agree with that. However, not all of that traffic is beneficial. Some of it is pointless. There are times when traffic is not valuable because of the visitor’s intent. What is their purpose for visiting your website? Let’s look at what that means.
Some time ago, I discussed link building with a potential client. His viral link campaign had impressive results, he told me. It was for a B2B company. Universities and the U.S. military purchased its products. Trend-hijacking was used as a link-building strategy. Basically, it’s about picking a trend and creating a way to tie into it.
By making a unique event directly tied to a very popular video game, they trend-hijacked it. A special web page was created to showcase the event, which was published on a major website. It soon became a viral hit. There was an enormous amount of traffic from blogs, videos, and social media. Their marketing person said that they had gained thousands of links and experienced more traffic than ever. Despite that, they didn’t move up in the rankings. I asked him if sales went up after the viral link campaign. Sadly, he said that there was no increase in sales after the campaign. The campaign was successful at getting the wrong links.
To summarize, the website gained a great deal of traffic and links. It didn’t increase sales, and the huge amount of traffic didn’t boost brand awareness either. Why did this happen? These links were not relevant to what they were selling!
Based on the number of links and traffic, this viral link campaign appears successful. However, success cannot be determined only by links. The success of a website is determined by rankings, quality traffic, and most importantly, sales.
In the past, building links was simple. You could pay link farms to get 1000’s of backlinks or you could set up a lot of your own websites and link them all together. You were able to rank at the top of search results for just a few hours of work. That was awesome, right? Not really. It was too easy to build links. People would be doing it if it were still that easy. Building links is difficult today. However, the right tools and knowledge will help you to take full advantage of it.
Here is a list of methods for increasing ranking and increasing traffic. Social links, forum-style links, and some PR links won’t affect organic rankings directly, but they may get you more referral traffic as a result.
Links to internal content
The easiest type of link to build is an internal link. If you use WordPress, a related post plugin will help you discover more opportunities for internal links.
It is easy to acquire these, and they offer some great benefits. Consider becoming a sponsor of a charity program, donating your services/products, or volunteering.
Find the backlinks your competitors have using an analytics tool such as Ahrefs and reach out. You might get some very powerful links this way!
Participate in crowdsourcing or quote posting
In just a few minutes, you can share your thoughts on a quote post and earn a link to your social media profile or website. Make sure you share valuable information and not just link to your website.
Wikipedia is not the only resource available. You can contribute to other wikis related to your industry. Publishing research that is relevant to your industry is a great way to get backlinks.
Your product/service can be reviewed by bloggers or influencers in your industry. Bloggers may accept a product in exchange for the review, while influencers may request a fee.
YouTube is one of the largest search engines in the world, so be sure that you embed a clickable link into any video you upload there. Video doesn’t have to be complicated. You can do a FB live using a smartphone and good lighting, then upload your video to YouTube.
Provide useful answers on websites such as Quora. You need to provide value here, not just drop your link everywhere you can.
Links from traditional media or press sources
You are likely to get links from media outlets (such as online newspapers and magazines) if you provide a resource they will cite.
In addition to having high domain authority, .edu sites usually have more power than other links because they are trusted sites. Allowing guest posts from students (ideally from those studying your industry) and encouraging them to share posts with teachers/classmates is a great way to earn .edu links.
Link exchanges with businesses in the same niche
Companies with complementary target audiences don’t compete with you directly but have similar targeted audiences. If you want to earn this kind of link, consider exchanging guest posts, reviewing their products/services, or co-creating marketing campaigns.
Make sure that your site is listed on all your social profiles. If you haven’t already done so, do it now. Sometimes this is overlooked, especially since there are so many social media platforms available.
That’s right, guest blogging. Try pitching a great post to a blog that covers your industry or complements your own business.
Essentially, backlinks are links from another domain to pages on your own; backlinks are links linking from another domain back to yours. You may have a lot of links from the same referring domain or multiple referring domains. When the content on your site is relevant and useful, referring domains might link back to it. That is the best way to build valuable backlinks and get better search rankings.
Backlinks are vital for SEO, and they are super important. Ranking on SERPs (search engine results pages) depends on the quality of your backlinks. The search engines crawl your site to look for content and backlinks using bots and spiders to gather information and rank pages. Your page rank is determined by the level of relevance and volume of all the links that point to your site. In other words, the better the links, the better your ranking.
Today, backlinks aren’t just about numbers. The quality of backlinks is much more important than the number of backlinks since Google’s algorithm has become extremely sophisticated. Basically, Search engines check to see who is linking to your site. The more high-quality, organic backlinks a site has, the more power it will pass on to your site. If however, it is a disreputable site, then it results in a drop in PageRank instead.
The process of checking the backlinks of a website has become much easier and more accessible. It’s easy to check backlinks using several free and paid tools. You can find a lot of data with a number of tools, from inbound to outbound links. This includes no-follow and do-follow links, forum backlinks, directories, images, and articles.
Link building has suffered because of risky tactics that no longer work, but it remains important. Building links is about exchanging value – how can you and the owners of other sites work together? Why should they link to you? With this in mind, you can build links more effectively and earn higher-quality links, which will benefit your SEO efforts for a long time to come.
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