If you’re running Facebook ads, you are probably putting a lot of time, energy, and money into it. But are people actually clicking your ads? In this article, we discuss what makes people click on Facebook ads and share some tips on how you can increase your click-through rate and get more conversions on Facebook.
What People Think About Facebook Ads
People’s opinions about ads on Facebook can vary drastically. Some people may click an ad out of curiosity or because they are interested in the product or service being advertised, while others may just ignore the ads altogether.
The ad-blocking app AdGuard has even announced that it will be rolling out its AdGuard for Facebook extension.
This extension will block all ads on Facebook and prevent users from being exposed to them. It will also display a warning message on the top of Facebook pages to notify users that they have been blocked by the extension.
If this becomes popular among Facebook users, the advertisers will have a big problem.
Regardless of this, it is important to note that the success of Facebook ads campaigns depends on the efforts of the marketer. A poorly targeted Facebook ad campaign can generate a lot of useless website traffic and wasted advertising dollars.
Why Facebook Is Overflowing With Ads
Keep in mind that Facebook is a business that generates revenue by selling advertising space to individuals, brands, companies, and businesses. So, the more ads they serve, the more money they make.
A lot of businesses are marketing their services and products with Facebook ads campaigns. This is not a new trend, but one that is still on the rise.
But, what is so appealing about Facebook advertising? For most businesses, it is the large reach that the platform has. With over 1.65 billion active Facebook users and more than 600 million active users on Instagram, you can reach almost everybody around the world.
But with all of this reach on Facebook and Instagram comes a lot of competition. There are so many businesses selling the same products and services and it makes it tough for them to stand out. As a result, businesses have to work smarter to get Facebook ad clicks.
How Facebook decides what Ads To Show
The Facebook algorithm looks at your past behavior, as well as the behavior of your friends, to determine which ads to show you. The goal is to ensure that you see relevant ads that you are most likely to be interested in and click on.
Facebook uses several different criteria to decide which ads to show to you. Some of these include:
- What your interests are
- Websites you have visited (Retargeting)
- How much time you spend on Facebook
- The number of times you have viewed particular ads
- The location of the device you are using to view the ad
Keep in mind that these are just some of the criteria Facebook uses to determine which ads to show to you.
Facebook keeps track of what you’re doing on the site, so they know what ads to serve you. It’s worth noting that Facebook ads are also based on what your friends are doing. If you have a lot of friends on Facebook with babies, then you may see ads for stuff like strollers and baby formula, even if you don’t have a baby yourself.
It is important to understand that Facebook’s algorithm is a moving target. It changes every single day and can change without warning. In fact, it has changed a lot since Facebook launched its ad platform.
How to Improve Your Facebook Ads CTR
The first thing you need to do is to make sure that you create ads that are relevant to your audience. This is especially important if you want a good click through rate for facebook ads. The algorithm is not perfect and it is easy for your ads to get lost in the shuffle.
To ensure that your ads are relevant, you will need to have a clear idea of who your target audience is. The more information you have, the better your ads will be.
If you are targeting the wrong audiences, then your ads will be a waste of time and money.
Use the right ad types
Facebook has a lot of different ad types. The most popular types of Facebook ads are:
- Image ads – You can use text and images from your computer, from an external website, or from your phone to create image ads.
- Video ads – This ad type is effective because people tend to have a much better experience when they watch a video. And they are more likely to be clicked because people are more likely to watch videos on Facebook.
- Native ads – Appear in external apps via the Facebook audience network. Developers can monetize their apps by showing ads, making it easier for people to find and buy products from their favorite apps.
- Dynamic Ads – Facebook can generate ads dynamically from content on your website. For example, if you have a blog about dog training, you can add a piece of content about the topic of dog training and create an ad for a service or product related to that content. The ads will be based on content from your website and displayed on Facebook’s network of websites and apps.
It is important to understand that you do not have to have all of these types of ads. You can choose the ones that are most relevant to your business and your audience.
Distribute Your Ad budget Between Multiple Ad Types
Distributing budgets across different ad types is one of the best ways to maximize your Click-Through Rate. It’s important to note that you need to be careful about how you distribute your budget between the ad types you choose to run.
Each ad type can be effective for boosting your social media presence. Here is an overview of the 3 types of Facebook ads we recommend you to use:
- Promoting products and services We recommend that you use 60% of your Facebook advertising budget on promoting your products or services to cold audiences (People who don’t know your business yet).
- Building brand awareness – Use 20% of your budget to engage and educate your target audience. By doing this you create a core audience that you can continue to reach out to over time.
- Retargeting website visitors and existing customers– The last 20% of your Facebook ads budget should be used for retargeting your website visitors and existing customers. Facebook remarketing is really powerful, so you definitely need to spend a portion of your budget on this ad type.
Increase Your Click-Through Rate With A Call To Action
Another thing that you can do to increase your CTR is to make sure that you include a clear call to action (CTA). This can be an image, a link, or any other element that encourages your audience to take a specific action. For example, if you are offering a free trial of your product, you can add a CTA that says “Try it for free.”
A quick tip: Make sure that your CTA is clear and that it includes all of the information that you want your audience to take action on. That will make your audience more likely to do what you want them to.
Target The Right Audiences
In addition to having a clear CTA, you will also need to make sure that you target specific audiences. If you are targeting the wrong audiences, then your Facebook advertising will be a waste of time and money.
The most effective way to target your audience is to use Facebook’s custom audiences. Custom audiences allow you to target your ads to specific groups of people.
For example, you can create a custom audience that contains people who have visited your website. Or you can create a custom audience that contains people who have purchased a specific product. This will allow you to create targeted ads that are more likely to be clicked.
Use the right ad copy
The next thing that you need to do is to make sure that you are writing ads that are relevant to your audience. The language that you use should be engaging, concise, and specific. The more specific you can be, the more likely your audience is to click on your ad.
When writing your ad copy, make sure that you include a headline, a body copy, and a CTA. This will ensure that your audience knows what they are clicking on and what they are going to get if they click.
Test different versions of your ads
If you want to increase your click through rate on Facebook ads, you need to test the performance of different versions of your ads. The most important reason why you need to start split testing Facebook ads is that you want to see what is working for you and what is not. The more you test, the better you’ll understand what makes people click your ads.
While split testing is important, you don’t want to test too many things at the same time. You should only change one element at a time. This will make it much easier to figure out what makes your target audience engage with your ads.
Here are two simple ways to a/b split test your Facebook ads:
The “on”/”off” test: In this type of test, you simply create a copy of your original ad and change one thing. If the new ad performs better, you keep it and save the old one as a backup. If the test is successful, you’ll want to eliminate the old ad and keep the new one as the new standard. You can then repeat this process until you get the results you want.
The “Multiple Ads” test: In this test, you run two ads at the same time, and one element is different in one of them. After a week you can compare the results and keep the ad that performed better. This process is what we use ourselves and it will give you results much faster than The “on”/”off” test.
Things you should avoid when creating your ad copy
Stock images: You can find free stock images on sites like Pexels and Pixabay, but people are likely to have seen them used in many other ads from other advertisers. Use your own images as much as possible.
Jargon: People are more likely to click on an ad that they understand. So make sure that you are using clear and simple language that your target audience will understand.
Using too many adjectives: You should only use a few adjectives to describe your products and services. Don’t try to oversell what you offer in your ads, save it for the sales page.
Too Much Text: Keeping your ad copy short is a great way to get a higher CTR.Most people don’t click on your ads If you use too much text.
Too Many Links: People are more likely to click on an ad that has a single link. Most people can only pay attention to one thing at a time. So, if you have a lot of links in your ads, you may lose the attention of your audience.
Frequently asked questions
What Is A Good Facebook Click Through Rate?
Your Facebook ad click through rate should be as high as possible. If your CTR on your Facebook ads is below 5% you need to consider making changes. Making your ads more relevant to your target audience can increase your CTR and the overall performance of your Facebook advertising.
How To Reduce Cost Per Click On Facebook ads?
You can do this by making your ads more interesting, more engaging, or by targeting the right audiences. That way you will get more clicks on your ads without increasing your advertising budget.
Are Facebook Ads Cost Per Click?
Facebook Ads are not cost per click. Instead, they charge you for each impression your ads get on their platform. Cost per impression (CPI) is the price you pay for every single time someone views your Facebook ads no matter if they click on them or not.
Facebook Ads can be a great way to grow your business but without the right targeting and high-quality ad copy, you won’t get good results.
If you want to increase your click-through rate, you need to be creative. People don’t like ads that are too obvious, so try to come up with new ways to stand out from the crowd.
People who click on Facebook ads aren’t necessarily interested in the product or service being advertised. So it’s important to understand what motivates them to click.
Finally, you should remember that the quality of your ads is the most important factor. If you are not careful, your ads can end up costing you more money than they are worth.