If you want success with social media marketing you have to be smart about it and do it the right way. The first thing you need to do is to create a social media marketing strategy. In this article, we will show you 6 easy steps you can follow to create a strategy that will get you a lot of free organic traffic for your content and website:
Plan For Success On Social Media
We have made a checklist that you can download which will help you create your social media marketing strategy. You can get it for free here.
No matter how good your content is you need to have a plan for where and why you post on social media. if you do this the right way you will see a ton of free organic traffic from Facebook, Twitter, Linkedin, etc.
Without a plan, you might end up with a communication flow that will go unnoticed on social media, meaning that your target audience won’t discover your content or find it interesting.
It is not hard to produce and plan good content. But it does take time, effort and a well-defined strategy to be successful with social media.
Step #1: Set Goals For Your Social Media Marketing Strategy
Before you start going nuts on social media you need to think about what you are trying to accomplish. It is not enough to simply be present on social media and post once in a while.
If you are doing social media marketing professionally you probably have a boss that wants a return on the time you invest.
When you’re making goals for your social media marketing strategy they need to be SMART (Specific, Measurable, Achievable, Relevant, and Timely). Is your goal to get more followers? To make more people engage with your content? or to grow your email list? You know best what you want to achieve and you can measure your results continuously when you have set up your marketing campaigns.
Step #2: Finding Your Target Audience
Before you start spending your precious time on multiple social media networks, it is important to think about who your target audience is to find the perfect fit. If you focus all your efforts on the wrong social network, you might miss your target audience completely and end up with no traffic.
When you have figured out who your target audience is, it is time to find out which social media networks they use. As a rule of thumb, you should focus on the networks where your target audience looks for content similar to yours. It’s important to choose the networks that make sense to use for your kind of content instead of spreading across all of them.
What Is The Purpose Of Your Social Media Presence?
If your purpose of being on social media networks is to tell the world how amazing your product or service is, you need to take a step back. You need more than that to succeed with your social media marketing strategy!
Unless you are promoting huge brands that people already know and love, your target audience probably won’t care much about how awesome your business is. Instead, you should focus on sharing relevant content that entertains, informs, helps, and involves your target audience.
Having an editorial mission statement is a great way to ensure that all your content fits into your social media marketing strategy. You can come up with an editorial mission statement by asking: What do I want to achieve with my content? And what should my content do for my target audience?
The editorial mission statement for 101Flamingo.com is to help people succeed with online business by publishing useful and instructive content that anybody can follow.
Step #3: Choosing Your Tone Of Voice On Social Media
Your tone of voice means how you communicate with your target audience. The language you choose could be functional, expressive, humoristic etc.
People seek human relations which makes it really important for you to find a tone of voice that your target audience can recognize and relate to. This will also help you stand out from other businesses and can be used in branding your business.
If you don’t prioritize finding your tone of voice, you might end up giving your target audience an inconsistent experience when reading your content. You could even call it having a brand with a split personality which can be hard to relate to.
Step #4: Create A Content Calendar
In order to control the content you share on social media, you need to make a content calendar. In this calendar, you put in all your content and organize it by date. Your calendar should contain content for at least one month, and you decide how frequently you want to post. If you post often on social media you will have to produce more content.
You can find a content calendar template here
If you are working in a team we recommend using Google sheets and giving your colleagues access to the document instead of using excel. That way the people you invite can make changes and stay updated as well.
Spend a couple of hours planning a full month of content each month. Remember to include relevant links, images, and hashtags.
Posting content frequently to several social networks is a challenge. But don’t worry! You can use this awesome free service to schedule and send out all your content.
Keep your content calendar updated and make sure that you listen to the feedback you get from your target audience. Use this feedback to evaluate and improve your social media marketing strategy. This way you will get more engagement and more profit.
Step #5: Track Your Performance
There are many ways to track the performance of your social media marketing strategy. Here is a list of tools you can use:
- Hootsuite With this service you can keep track of several social media networks such as Twitter, Linkedin, and Facebook.
- Google Analytics Setting this up on your website is essential. With it, you can see how many visitors you get and much more.
- Facebook Insights Track your performance on Facebook.
- You can find other free and paid alternatives by searching on Google.
By implementing these 5 steps you get:
- To know who your target audience is.
- Complete control over your content and the message you are sending to your target audience.
- A plan and goals for your social media marketing strategy.
If you follow this guide you are on your way to reaching the full potential of social media as a distribution platform. In time this will boost your business by getting you tons of free organic traffic.
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